What does Flurra help you do now?
Flurra connects content ideas, scripts, AI video editing, planned posts, and results for creators and businesses. You can develop a script in your voice, bring it into a video project, review the edit, and keep each planned publication connected to the original work. October's update brings that workflow into focus, alongside free speech cleanup and a live Claude custom connector.
A useful content workflow preserves the reason you made the video. When you come back after publishing, you should be able to find the idea, the draft, and the result together. That gives your next creative decision a starting point beyond a blank page.
Turn your recorded footage into a video you can review
Start with your clips and a clear creative direction. Flurra's AI editor can assemble a draft you can refine through cuts, captions, audio, and plain-language revision requests. Correct names in the transcript, listen to the music under speech, and watch the opening before exporting an MP4.
Filler-word removal and quiet-gap cuts are free and use no AI edits. You review the suggestions, choose Keep or Cut, and apply the selections. Full AI drafts and revisions use your plan's allowances; the pricing page remains the source for current limits.
Bring a Flurra video into your Claude workflow
Flurra's custom connector lets a compatible assistant find videos, read saved creator context and drafts, and return a finished video to a new Flurra project. The basic download-and-return workflow uses the file and editing tools available in your assistant environment. Your original project stays separate from the returned edit.
In Claude, add Flurra as a custom connector using the MCP URL copied from flurra.io/connectors, then sign in and approve the requested access. Reading and uploading require the appropriate permissions. Connecting, downloading, and returning an externally edited file do not use Flurra AI credits; Claude and external tool limits still apply.
Keep one video connected to each platform's result
A finished edit can support more than one publication. Add a separate Calendar plan for each platform and date. After publishing, save each post's link and record the available results against the corresponding plan. This keeps a TikTok result separate from an Instagram result even when both came from the same footage.
Calendar dates are plans and do not automatically publish videos. For the standard TikTok, Instagram, and YouTube workflow, export your video and publish in the social app. LinkedIn has a separate confirmed personal-profile publishing workflow. Instagram direct publishing, comments, and messages remain subject to rollout and account availability.
Start with the part of the workflow you need
If your footage is already recorded, start with the editor. If you have a campaign brief, turn its requirements into a filmable script first. If you are reviewing a published video, keep actual platform results beside any pre-post scan: a scan provides predictions, while platform analytics describe what happened.
Features and connections vary by app, plan, and account. Check the current product page and your workspace before choosing a workflow. We will keep announcements specific about which tools are available and which are still being prepared.